Director | Elise Holowicki
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Director | Elise Holowicki
Free The Bid
INTERNATIONAL WOMEN’S DAY
Director Elise Holowicki created two branded content videos for Google Play, addressing the gender imbalances in the world of gaming. Click HERE to watch the second video!
“Every year on International Women’s Day, I’m reminded of the progress that I benefit from, and the women who came before me to make that possible. This year, I directed two branded pieces for Google in honor of International Women’s Day centered around an initiative called #ChangeTheGame. #ChangetheGame aims to bring awareness to the lack of female representation in the gaming industry.
The videos feature prominent female gaming influencers, Hannah (@Cybernova), and Sonja (@OMGitsfirefoxx). Bringing their unique perspectives and backgrounds to each piece, Hannah and Sonja were asked to imagine what a video game character that represents them would entail. In the aim of speaking to their organic audiences, my goal as a director was to capture the tone and voice of each creators content in these videos while elevating the message of #ChangeTheGame.
Over the past year, FREE THE BID, holds a similar significance to me as International Women’s Day in terms of solidarity. Seeing women from varying stages of their careers unite on one platform has been really powerful. Thanks for the love FREE THE BID. There are so many talented female directors cutting their teeth and continuing their long careers outside of the traditional confines of the Hollywood studio or traditional commercial system. I’m grateful to FTB for continuing to shed light on the work.”
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